In order to sell its “heat not burn” products in Australia, Philip Morris International, one of the world’s largest cigarette companies, has recently applied to the government.
The company’s stated objective is to “change society and deliver a better, smoke-free future,” which includes this latest endeavour to disrupt Australia’s tobacco industry and legalise heated tobacco products.
It is claimed by the producer that utilising these products to satisfy a nicotine addiction is a less harmful option than smoking traditional cigarettes. The method is known as IQOS, or “I quit original smoking,” as the acronym stands for.
The question is, what precisely are these “heat not burn” products, and are they really any better for us than ordinary cigarettes in any regard?
A hybrid of traditional cigarettes and e-cigarettes.
Electrical devices that incorporate tobacco leaves but are not meant for burning are known as “heat not burn items.” A common technique of quitting smoking is to inhale nicotine-containing vapour formed by heating them.
Because its mechanism heats the tobacco to a lower temperature than typical cigarettes, they are distinct from the rest of the pack. There is a difference in the temperature of the tobacco in heat-not-burn devices and regular cigarettes, which may reach up to 900 degrees Celsius.
Heat-not-burn products, despite this, may still vaporise harmful substances and be ingested by customers.
Heat not burn items are distinct from e-cigarettes and vaping devices in that they do not burn when heated, unlike e-liquids. Chemical solutions are used to make the bulk of them, and nicotine isn’t always included. E-cigarettes commonly heat liquids to around 250°C in order to produce vapour.
Cigarettes, on the other hand, are likely to be more harmful than non-flammable products.
Regular cigarettes would be at the top of the list, followed by heat-not-burn products and, lastly, e-cigarettes, based on the data we currently have, the lowest in terms of cancer risk.
Additionally, the modelling study compared someone who uses heat-not-burn products to someone who currently smokes. It’s important to note this. Heat not burn products are almost probably worse for your health than not using them at all, if we compared their consequences to those of not using them at all.